AT&T Social: Everyday Heavy Lifting

Write a series of posts coming from an AT&T employee to three different audiences with three distinct tones (personal, more informative, and official “thought-leadership”).

These should leverage an article by an AT&T company officer promoting the value of “the right technology” for small businesses.

And they should lead naturally to a video profiling the vicissitudes of a local brewery in the wake of Covid-19. Of course, the video has nothing to do with the article.

Yeah, I can do that.