German drivers were balking at the transition to plug-in hybrids. We just reminded them they’d already made that leap elsewhere in their lives. These ran in Germany in 2015; DDB entered them at Cannes. They did’t win. But we were there. And the work was appreciated.

“I absolutely loved the work you entered for Volkswagen…Razor, Mail and Pegs feel like brilliant, simple and very human ways of talking about how VW ideas can change people’s lives for the better.”

-Jason Lusty DDB Global Business Director