According to our findings, Hispanic Millennials are digitally focused, prize family and cultural traditions, prefer personalized messages over mass communications and are, above all else, success-driven workaholics. And they’re buying homes at historically high levels – proof to themselves, their families, and the world that all that hard work is paying off.

The message, “You’ve arrived” speaks to all those aspirations, helping State Farm grab a larger share of this growing market.