Some of the biggest creative challenges produce stuff that never gets entered for creative awards. Navigating brand guidelines, stock photography, client expectations, and technical limitations (and still producing work that speaks to rational and emotional needs) is a challenge I really, truly enjoy.

Here we addressed the stark truth that a landlord’s policy seldom if ever covers their tenants' property. It was something we thought the 63% of tenants who don’t have renters insurance should know.

Note: first concept features illustration we created, enlivening the message while satisfying those brand guidelines.